Challenge:
Increase nationwide awareness of the economic, environmental, and health benefits of making the switch to clean fuels.
Solution:
High 5 created digital campaigns that prioritized location-based targeting to deliver hyper-relevant messaging about the benefits of renewable fuels to key audiences at agricultural, legislative, and transportation-based events.
These digital awareness campaigns utilized social media marketing and digital display ads with geofencing and geo-recency to serve and follow key audiences as they moved across the nation.
Outcome:
These ads have grown awareness for clean fuels by serving over 2,600,000 impressions and driving over 22,000 users to the campaign landing pages. They remain some of Clean Fuels’ best-performing campaign assets to date.
