Go Viral: Elements for Success
Creating engaging, original content takes time. When achieved, it can deliver more than any other tool in your branding arsenal. In fact, 41% of marketers confirm content marketing’s positive ROI. (HubSpot) If done correctly, content marketing not only saves you time, but also allows you to get more results from the time you do spend.
Great content gives readers little gems along the way. An interesting statistic, a great visual, or an engaging infographic keeps readers interested, wanting more, and converting on your website. Conversion rates are nearly 6x higher for brands who use content marketing than those who don’t. (Aberdeen Group)
One way to ensure you have great content is to create it. Use these tips to create engaging, original content and improve the virility of your marketing efforts:
- Choose a Catchy Title
Write a title that gets your next line read. [Tweet This]
- Write a Great Introduction
Hook readers in your introduction by clearly defining the consumer benefits. [Tweet This]
- Sprinkle in Keywords
Season your content with keywords so it is more easily found and consumed. [Tweet This]
- Use Visuals
Always include a relevant image with your post. Of the top 10% of engaging Facebook posts, 87% were photos. (socialbakers)
- Call to Action
Offer readers a measurable next step so you can monitor engagement (i.e.: page hits, click-through, and conversions) and ROI. [Tweet This]
- Begin with the End in Mind
Design your content using the tips above so it’s engaging, and ripe for repurposing.
Great content begins with you. Take the time to include these elements and your content will be more engaging, and more easily repurposed. Promote, cross-promote, repurpose. After all, you can’t repurpose what you don’t have.
Don’t have time to make your content great? Let us help. Contact us to take your content marketing to the next level.