Through our unique brand analysis and a series of internal and external focus groups, we determined that a rebrand for LU was important to reposition them in the market. This included a new logo and tagline to showcase all that LU has to offer both locally and nationally. Phase I is complete and included a new university logo, a sport mascot logo, an enhanced university seal and a position statement to align future campaigns.
State Technical College of Missouri offers programs unlike any other technical college in the region. Their Nuclear Technology program is especially unique and is designed entirely with workplace preparation in mind. Recruiting students with a strong work ethic to ensure safety in the classroom and later in real-life work situations is important. Keying into the psychology of that responsibility, Unleash Ur Power was developed and served to recruit eligible candidates to the program at a time when program applications were down.
More Than Just a Pretty Rate was developed in 2014 to position River Region Credit Union as a leading, full-service, financial resource for the community. Market research revealed common misconceptions about membership and assumptions about product offerings that affected their market share. This brand-encompassing campaign serves to combat misconceptions and grow awareness for their products and services and includes in-branch collateral, digital screens and email promotions, billboards and television/video production.
The Sam B. Cook Healthplex at Capital Region Medical Center is Jefferson City's only hospital-based wellness center. As they seek to grow their membership beyond patient referrals, they engaged us to develop and design a web strategy to encourage site visitors to take the next step in their wellness journey and commit to a Sam B. Cook Healthplex membership. This project included copy development, site mapping and strategy, and site design.
Seeking to educate the community about common financial milestones in life, Central Bancompany engaged us to take their Financial Guidebook from a paper resource to a video series for digital promotion. This full-service video project was handled exclusively in-house and included script writing, talent coaching and coordination, direction and production. A total of 14 videos were produced.
Capital Region Medical Center is a premier healthcare provider in Jefferson City and surrounding communities. Their clinic network alone rivals that of their closest competitors. They have more physicians and offer more access than any other healthcare provider in the area. This campaign serves to reinforce this message for area patients through a series of print and digital ads as well as a billboard poster campaign.
To promote the benefits of biodiesel production to livestock producers, the National Biodiesel Board launched a national campaign focused on the ways biodiesel feedstock can improve the profitability of animal agriculture. They engaged us to give their campaign Biodiesel Benefits Animal Agriculture a unique look that would resonate with their target audiences, combat common misconceptions and make complex data points easier to understand. A series of flyers, brochures, infographics and pocket guides were created.
The University of Missouri’s Department of Human Development and Family Sciences engaged us to develop a recruitment video to highlight their department offerings at the graduate level. This video is being used to promote graduate studies to prospective students on the department’s digital channels. This project included faculty and student interviews, script writing, talent and shoot coordination and production.
Working to promote the interests of Missouri soybean farmers, the Missouri Soybean Farmer is distributed to all members, soybean farmers and stakeholders. The magazine is a bimonthly publication of the Missouri Soybean Association and in 2016 they engaged us to give it a new look. We updated the publication and enhanced supporting collateral to help them celebrate the 50th anniversary of the Missouri Soybean Association.
This campaign served to grow awareness for the addition of a downtown urgent care location to serve patients north and east of Capital Region Medical Center. Creative focused on the ease that patients and often parents feel when they have an answer for why they or their child is feeling ill. Instant Relief was presented to imply ease in being seen and diagnosed. This nostalgic campaign was launched in billboards and used subsequently in print and digital ads to further encourage patient awareness and use of the new location.
History was made in Jefferson City on September 9 and 10, 2015, with the approval and signing of a Memorandum of Understanding between Lincoln University and the City of Jefferson Department of Parks and Recreation. Approval of the document by the Parks and Recreation Commission and the Lincoln University Board of Curators cements a year long process aimed at improving both university and community services and facilities.
Wallstreet Group is a leading, full-service insurance agency in the Jefferson City area. To meet the ever-growing financial planning needs of their clients, they developed a unique retirement planning product to give clients more flexibility in fund selection for increased savings and reduced liability. They engaged us to name their new product and create supporting print and digital collateral to promote it. This project included a custom-coded, online presentation so agents could offer an interactive and completely paper-free presentation.