Capital Region Medical Center – Downtown/Urgent Care Promotions

This campaign served to grow awareness for the addition of a downtown urgent care location to serve patients north and east of Capital Region Medical Center. Creative focused on the ease that patients and often parents feel when they have an answer for why they or their child is feeling ill. Instant Relief was presented to imply ease in being seen and diagnosed. This nostalgic campaign was launched in billboards and used subsequently in print and digital ads to further encourage patient awareness and use of the new location.