How to Create the Best Marketing for Your Audience
There are plenty of reasons to market your business. Maybe you have a new product or you’re hosting an event. Perhaps you’re trying to increase your brand awareness. Whatever your goal, it’s vital to keep your audience in mind.
It’s easy for business owners to get caught up in how much they like their marketing and forget to consider if the intended audience will be as receptive. Here are a few ways to make sure you don’t make the same mistake.
Know Your Audience
Before you can market your message, know who you’re targeting. Define the market you wish to engage by narrowing down applicable demographics like age, gender, interests, geographical location, or any combination thereof.
Once you’ve narrowed down your audience, think about how that group operates and responds to stimuli. Do they speak and write casually or are they more formal? What is most important to your target market? Which platforms do they spend the most time on? This information will help you determine how to approach your marketing efforts.
Write for Your Audience
After your discovery period, use that knowledge to create your campaign. Here’s an example of how the same message can be presented to different target markets.
Core Message: ModernBoots Rainboots are the Best Choice for You
Target Market #1: Style-Conscious Males, Ages 18 – 25
“Our Rainboots, designed to resemble your favorite shoe brands, come in a variety of styles and colors to suit any wardrobe!”
Target Market #2: Cost-Conscious Elderly Females
“Our Rainboots, designed with extra traction, are fashionable and competitively priced for your satisfaction!”
Market to Your Audience
Constructing the perfect message for your audience isn’t enough to reach them. If you’re using the wrong avenues, you will never get in front of the right people!
As a rule of thumb, younger demographics consume an overwhelming amount of content online. Older generations, while the fastest growing demographic on sites like Facebook, still watch the news or read the paper each day.
Here’s how we might market the ModernBoots example messages to reach their target audiences.
Tactic for Style-Conscious Males, Ages 18 – 25
Instagram video with bold colors, animation, and upbeat background music featuring the boots paired with modern outfits.
Tactic for Cost-Conscious Elderly Females
Print Ad in AARP Magazine featuring a stylish mature woman wearing the boots that highlights their safety, practicality, and low cost.
While it’s easy to think, “I like this, so we’re running with it,” we challenge you to step back and consider your audience. After all, they’re the ones that make or break your business!
Questions on marketing to your audience? Contact us below!