Capital Region Medical Center – Sam B. Cook Healthplex Web Redesign

The Sam B. Cook Healthplex at Capital Region Medical Center is Jefferson City’s only hospital-based wellness center. As they seek to grow their membership beyond patient referrals, they engaged us to develop and design a web strategy to encourage site visitors to take the next step in their wellness journey and commit to a Sam B. Cook Healthplex membership. This project included copy development, site mapping and strategy, and site design.