River Region Credit Union – More Than Just a Pretty Rate – “Easy Payment Options”

More Than Just a Pretty Rate was developed in 2014 to position River Region Credit Union as a leading, full-service, financial resource for the community. Market research revealed common misconceptions about membership and assumptions about product offerings that affected their market share. This brand-encompassing campaign serves to combat misconceptions and grow awareness for their products and services and includes in-branch collateral, digital screens and email promotions, billboards and television/video production.